The Black Beauty Expo; Redefining the Beauty Industry


Courtesy of Monae Everett

The Black Beauty Expo is here to shake up the Beauty Industry and redefine it for the 21st Century. Often when we think beauty, we really are speaking about hair. Beauty trade shows have almost always focused on hair, with maybe a few other things sprinkled in, like make-up or nails. There are even Make-up Shows, Nail Shows, and shows that focus exclusively on Skin Care and Spa Treatments. But what would a world look like, where all of these creative entrepreneurs could co-exist under one roof, support local vendors, gain education and network and learn from each other to accelerate everyone’s growth.


The Black Beauty Expo, is just that. It is THE show for creative entrepreneurs in the hair, make-up, modeling, fashion and photography. It’s designed to bring all of Beauty together to provide a dynamic and energetic exchange to support and encourage Black Beauty consumers and professionals alike. Part of it’s reasoning for opening it to everyone, is to encourage people who are thinking about the industry as a possible career choice, or even wanting to learn more about taking care of their own beauty needs, to have a ‘safe’ space to learn and explore the options. The show is this coming Sunday, August 1st from 10am - 6pm, with an evening Award and Fashion Show from 6-9pm, at the Georgia International Convention Center in Atlanta, GA (near the airport).


The Retail Boss, Educator, Kinah Merriweather

Long before I ever imagined being in this industry, I used to go with my mom to attend Hair Shows and Hair Competitions. I was always fascinated by the events, how versatile hair could be, the fashions (I was absolutely obsessed with fashion and modeling for most of my childhood), not to mention the theatrical presentations on the stage were mesmerizing! My mom and I agree, some of that early exposure may be part of the reason I went into the Beauty Industry! So I pray that there are people who will attend this weekend, that ‘the bug’ will get them and they decide to take a step toward the ‘beauty’ industry!




As much as the definition of beauty is evolving, there are many conversations to be had around the topic of inclusivity in the Beauty Industry, and not just Black vs. White. But who is considered a professional? Licensing used to be the distinguishing measure, but with the surge of ‘Natural hair’, braids, locs and more, which are license required in some states, but not in others. At a time when some states are dropping licensing requirements period, and when we include specialties that have never required a license, such as photography, modeling and fashion design, who gets to decide?


Courtesy of Thando Kafele

The bottom line is ALL of these areas work together to create what we see as beauty! Without photographers, there would be no magazines or representation. During the COVID lockdown, we clearly saw what happens when Make-up Artists can’t work their magic. And, of course, fashion and models pull everything together, and allow us to dream of what’s possible or invite us to get that next moisturizer or lipstick, so that we can look like them, lol. Beauty is evolving and the Black Beauty Expo is leading the way and is here for it all, literally!



As the Global Education Director, I am super excited to be a part of this expo and this movement! We have more than a dozen classes to feed your entrepreneurial spirit and your thirst for all things beauty! The classes will be delivered by World Class Educators, Celebrity Hair and Make-up Artists, Natural Hair Specialists, an Attorney and a Millionaire Branding Expert! The classes range from:

  • Learning how to make your own products,

  • Barbering techniques,

  • Turning your beauty business into a government contractor and making big bucks,

  • Promoting your business using professional photography tips,

  • How to turn your story into a best selling book,

  • and so much more!


The Educators include:

  • Beauty Photographer, Jonathan Martin;

  • The Beauty Surgeon, Dave Ray;

  • Celebrity Make-up Artist, Hana Ali;

  • Master Barber, Daryl Farrell;

  • Session Make-up Artist and Hairstylist, Jalia Pettis;

  • The Retail Boss, Kinah Merriweather;

  • International Loc Specialist, Thando Kafele;

  • Millionaire Branding Expert and Show Sponsor, Tiana Von Johnson;

  • HairCology Product Owner, Chris Noble;

  • Attorney, Sareena Beasley;

  • Celebrity Hairstylist and Founder of the Texture Style Awards, Monae Everett;

  • Locologist and National Educator, Justin Kace;

  • and Bold Hold Lace Founder, The Hair Diagram, Tamika Gibson



There is absolutely something for EVERYONE, so if you’re in the Atlanta or surrounding areas, we invite you to take a step into the future of Beauty and enjoy all that Black Beauty has to offer! Get your tickets at https://blackbeautyexpo.com and we’ll see you there!


NOTE: The Beauty Superstars Talk Podcast is proud to have the Black Beauty Expo as its Sponsor!

 

Miki Wright, founder of www.BeautySuperStars.com and host of the Beauty SuperStars Talk Podcast, is respected as a leader in the Beauty Industry. Wright, a Salon Pricing Strategist, has been a long time Educator at many of the top Hair Shows in the country. She continues to share her knowledge to help Beauty Pros create the clientele, income and lifestyle they desire with her FREE Webinar, Level Up! Raise Your Salon Prices and Get a Life, Without Guilt or Fear and other online classes.


Beauty SuperStars Talk offers weekly interviews that celebrate Black Beauty Bosses who are excelling in the Beauty Industry and gives beauty pros and enthusiasts a backstage pass to ‘Experts in Beauty’.


Wright is the former Owner of Fabulous Finishes Salon and Day Spa, which was one of the first African-American owned spa facilities in the country! In addition, her salon was selected by Salon Today Magazine as one of the “200 Fastest Growing Salons” in the country, for three consecutive years!


P.S.S. Ready to live the 'Suite Life'? To receive Miki's FREE "Top 5 Secrets to Salon Suite Success," click here and look for the guide on the home page!

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