Sometimes I look up and wonder what is going on with the Beauty Industry?
Weaves, wigs and lacefronts came along and we stopped caring for, and about, our own hair. Until it’s gone.
Influencers and YouTubers came along and we stopped caring about making our clients the star, 🌟 and instead want to see how important we can make ourselves - all in the name of growing our business. 🤦🏽♀️
Moms got busy, and cute, and stopped caring about the sacred traditions (and time for bonding) of caring for and braiding their little girls hair each week.
Braider’s got licensed but couldn’t shampoo, so we stopped caring about one of the most beloved, and essential parts, of the Salon experience.
We got booking apps, and as convenient as they are, we stopped caring about the one or two clients who aren’t comfortable booking online.
We went ‘Natural’ and stopped caring about combing and grooming our hair daily.
We got bonnets and stopped caring what time of day, or where, we wear them.
We got Social Media and stopped caring about the people we could be servicing who live right around the corner.
Protective styles came along and we stopped caring about cleansing our hair and scalp every week or two.
We started taking deposits to avoid ‘no-shows’, but stopped caring if we showed up or not.
Dear Beauty Professionals, we are NOT doing our clients a favor by doing their hair or other services. The clients are the lifeblood of our business. Without them we have no business.
I read a post, written by a client, and her experience of the Professional Beauty/Salon was not pretty. 🫣😩 I so appreciate what she shared, because we need a wake up call, if our profession is to survive, and thrive, as it should.
Our job is to make each person who walks through our door, visits our website or likes our post, feel welcome, heard, seen - and have them leave looking and feeling more beautiful than when they came in - each and every time.
Our job is to let them know that we care. About them as a person, about their hair, and strive to be their partner/advisor for all things beauty and fashion.
I help female entrepreneurs and Beauty Pros gain the confidence to raise their prices, because many of us are highly underpaid for the value we bring. But as my friend @lashaun says, ‘We need to charge what we’re worth, but be worth what we charge.’
What do you think?
Please share this with a Hairstylist or other Beauty Professional and drop 1 thing you can work on in the next week to make sure your clients/guests know that you appreciate them.
Let’s bring some caring back into Hair Care.
P.S.S. Do you secretly dread when someone asks you, "How much do you charge?" Grab your FREE ‘Pricing Cheat Sheet’ at https://beautysuperstars.com/keys for the 4 Keys to Confident Pricing! Be sure to check out the next 5-Day Confident Pricing Challenge while you’re there.
Miki Wright is a Pricing Strategist and Business Funding Expert, as well as a long time Leader in the Beauty Industry. She trains talented Female Entrepreneurs and Service Professionals how to charge what they're worth! Helping them confidently set and raise their prices, without fear or guilt. She also offers business funding (up to $25K within 24 hours). Wright has a deep understanding of the unique challenges faced by Entrepreneurs with regards to pricing and accessing funding. Be sure to follow her on YouTube!
Wright's former Salon and Spa has been featured in Essence Magazine, The Washington Post, and qualified as one of the 200 fastest growing Salons in the country with SalonToday.com, for three consecutive years. Wright is known for her ability to innovate, inspire and offer actionable steps that get results and is the Founder of the Club $10K 90-day Mastermind. Apply now at https://Profitplan.as.me/10K
Ready to take your business to the next level? Wright will help you set and raise your prices with confidence, and build and fund the business of your dreams. Contact her at BeautySuperStars.com or for business funding, visit bizfunds4u.com