I was honored last week, to do a webinar for the Association of Natural Hair Care Pros (ANHC Pro) with their Founder, Elaine Truesdale. I’m sure you’ve heard the saying, ‘When life hands you lemons, make lemonade.’ Well, we’ve certainly had no shortage of lemons these days!
It’s easy to get down in the dumps after a no-show or a cancellation, or many of the things we’ve been dealing with in the last year. But we have to pick ourselves up, and as I used to say to my Stylists, “You just got a lemon. Now what? We’ve got a neighborhood full of people and SOMEONE wants to get their hair done, now get out there and find them.” It’s time for us to let go of the pity party and make a plan for the next step.
So, are you ready to make lemonade? I'm happy to report that some of Stylists who have learned and embraced what I shared with the Natural Hair Pros last week, have gotten REALLY good at ‘making lemonade’ and it has propelled their business to another level.
Things will not be 'normal', as we knew it, any time soon, so it's time to Reinvent for 2021! Here's what you'll need to put in place to thrive right now. Customer care needs to be on '10', bringing your 'A' game every day, and focusing on getting brilliant at 'the basics'! So what are the basics?
Relationships - It all starts with getting clients to the chair. You need to create Relationships, so when your client thinks of hair (or whatever you do), they feel connected to and think of you!
Retention - You need your clients to come back to you on regular intervals! That’s called Retention.
Rebooks - A Rebook is when your client schedules his or her appointment BEFORE they leave from this appointment. In the recording of the class, I tell you how many thousands of $$$ it's costing you to leave it up to chance.
Referrals - The highest compliment is for your client to tell their friends to come in for a service. That’s a Referral!
Retail - Retail is no longer optional. It’s a part of the service. And, they think of you each time they use the product, which creates even more loyalty!
If you’ll notice, each of the '5 R's' plays a key role in creating a powerful experience for your clients, and a plan for you to profit (and stay in business and prosper). Check out the full webinar to hear all that I shared with the ANHC members and to learn more about the five ‘R’s to Salon Success in 2021!
If you want to take a look at how to incorporate the 5 R's into your business, I’d love to meet with you to help you create your own Profit Plan. We’ll take a look at where you are now, where you want to be, and what you want to create. We’ll make a plan to help you shift in that direction to reach your goals in a short time.
If you’d like to create your own personalized Profit Plan, it’s ONLY $21.00 to meet for 20 minutes, now thru 3/31/2021. Let’s flip the script on 2020, starting NOW!
P.S. To hear different perspectives and how to better incorporate a more diverse clientele, join us for our March series "Let's Talk Texture", LIVE each Tuesday at 7pm ET on the Beauty SuperStars Talk podcast where I interview Black Beauty Bosses who are excelling in the Beauty Industry! Sign up here! To catch the previous interviews, watch on YouTube and listen on Apple/iTunes!
P.S.S. Thinking about opening a Salon Suite? For a limited time, get Miki's FREE guide, 5 Things to Know BEFORE You Open Your Salon Suite, click here. It's even great if you're already in a Suite or have your own Salon! Download it today!
Miki Wright, founder of www.BeautySuperStars.com and host of the Beauty SuperStars Talk Podcast, is respected as a leader in the Beauty Industry. Wright has been a long time Educator at many of the top Hair Shows in the country. She continues to share her knowledge to help Beauty Pros create the clientele, income and lifestyle they desire with online classes and her new Mastermind. Beauty SuperStars Talk offers weekly interviews that celebrate Black Beauty Bosses who are excelling in the Beauty Industry and gives beauty enthusiasts a backstage pass to ‘Experts in Beauty’.
Wright is the former Owner of Fabulous Finishes Salon and Day Spa, which was one of the first African-American owned spa facilities in the country! In addition, her salon was selected by Salon Today Magazine as one of the “200 Fastest Growing Salons” in the country, for three consecutive years!