Retail, Is it the Key to Your Survival During the Pandemic?
There’s never been a time that’s more critical than right now for Hair Stylists to put another solid stream of income in place by upping their Retail game. Many of us are still playing catch up from the last ‘shutdown’ and the Coronavirus numbers continue to rise nationwide. With the looming possibility of another shutdown, are you prepared? Retailing could be just the answer to ensure your income can sustain you whether you’re behind the chair, or not.
Last week we kicked off the Beauty SuperStars Talk monthly topic of ‘Winning the Retail Game’ with the President of Essations Hair Care Products, Stephanie Luster. She shared some amazing tips to help us take some of the fear out of retailing and begin to fill our bank accounts, using the clients we already have, and she showed us how to increase our ‘sphere of influence’ to gain even more sales. If fear of rejection is at the top of your list, you MUST watch her full interview. She does a masterful job of dismantling, basically taking all of the power out of what rejection is and what it feels like when we experience it, so we can just kick it out of the way instead of allowing it to paralyze us.
A few of the tips Stephanie shared on how to increase your salon’s retail sales:
Instead of only thinking of how you can service the client while she’s in your chair, think of servicing the whole client - what does she need to do or use when she’s not in your chair? What about the other members of her household that you don’t service - her children, parents, spouse - what do they need for their hair and beauty needs? Make those recommendations as it will simplify your client’s next shopping trip!
Realize that no one else has your knowledge, your expertise and your creativity. When you share information with your client, don’t feel intimidated or that your clients will leave you. Sharing that knowledge gains trust. People buy more from people they know like and trust. Sharing makes them want to come to you more, rather than less.
Once you’ve used a product, told them why you used it (what it will do for them), sit it in front of them. They will want to use, what they see you use. Be sure to keep the rest of your station uncluttered.
There are so many more tips, if you’re serious about increasing your revenue, either online or in person, I invite you to pull out a pen and paper (or your tablet), and watch Stephanie’s full interview! Pick out a couple of her suggestions to try out, and I’ll bet you’ll break all of your previous retail sales records!
So, here’s a challenge for this week:
First, choose your favorite product and share with each and every client:
What you’re using and why it’s your favorite
How to use it
The results they can expect
Then, watch what happens! At the end of next week, let me know how you did! Also, be sure to catch our next guest on Beauty SuperStars Talk, the Retail Boss, Kinah Merriweather, with "Is Retail the New Cosmetology?"
P.S. For more information on how Stephanie can help you get started retailing her Naked line of products for as little as $100, $200 or $300 - or even $0 (It’s their Affiliate Program)!! Visit https://essationspro.com Plus, if you haven’t watched her entire interview, you’re missing out on some tips that could transform the entire way you do business, just as COVID pushed her to ‘reimagine’ and shift her business during this critical time.
P.S.S. Want to learn more about how to set your salon up for success with retailing behind the scenes? Want to find out common mistakes that Hair Stylists and Salons make with the money they make from retailing? I invite you to take a look at 90 days to WOW! The Ultimate Salon Success System, that addresses way more than what to do to grow your salon business. Don’t tell anyone, but It is really a personal development program, because when you become who you need to be, combined with the tools you need to grow your business, you become unstoppable and your 6 figure dreams are as good as in the bag! Be one of the first 10 to get started with this online course before Sunday, November 15th and you’ll receive a Private 30 minute Strategy Session with Miki! Click here to sign up and gain immediate access!
Miki Wright, founder of www.BeautySuperStars.com, is respected as a Leader in the Beauty Industry; from her work as an Award Winning Hair Designer, highly praised Platform Artist, Competitor, Educator and a Business Coach who gets results. Wright has been a long time Educator for Hair Shows such as the International Beauty Shows, Bronner Bros. and the ISSE Hair Show.
Wright was the Owner of Fabulous Finishes Salon and Day Spa, one of the first African-American owned spa facilities in the country! In addition, her salon was selected by Salon Today Magazine as one of the “200 Fastest Growing Salons” in the country, for three consecutive years! Her salon was featured in the Washington Post, Washingtonian Magazine and Essence Magazine, which brought Black women from across the US into her salon and spa for pampering!
She helps Hair Stylists and Salon Owners to ‘get more clients and make more money'. Miki recently launched Beauty SuperStars Talk to showcase the stories and celebrate the excellence of Black Beauty Industry Professionals. Join her every Tuesday at 7pm ET at https://youtube.com/mikiwright
Be sure to visit www.BeautySuperstars.com for a Financial Survival Guide for Hairstylists!