I opened up my Beauty SuperStars group for the Stylists, Barbers, Students and Salon Owners to ask me questions about their most challenging situations. Eugenia Johnson is a Hair Stylist, Salon Owner and blossoming Coach who helps people get a quick start in the Beauty Industry by offering a Braider Certification Course.
However, people are always asking her for business advice, but they don't want to pay her! Sound familiar? I hear this from Hairstylists behind the chair all the time. Clients want more than they want to pay for. "Can you hook a sister up?" How do you handle it? How do you preserve the relationship and get paid for your time and knowledge? Listen in as I share what's worked for me and others!
The three things I shared with Eugenia are:
OK, when you tell me "'people are picking my brain' and I don't know how to get them to pay me? Plus when I give them suggestions, they don't even use them", I think, Why are you talking to them? I know that sounds funny, but whether you realize it or not, no one can pick your brain without your permission. If that's happening, you are a willing participant. It's like dancing, if they're dancing with you, but you're not dancing, there really isn't a dance going on. So, don't talk to anyone, without an appointment that's at a mutually beneficial time. You're absolutely not able to give them your best with a grocery store meeting or when you're working on another client. Use a calendar that indicates your availability, if you can and let them choose the date and time that will work for them.
The next thing to keep is mind, is most people are just talking. They're interested - in the moment - but not really committed to doing what's necessary to make things work, whether that's becoming a hair client, a floral designer or a student in your program. It's the reality and it's up to you to put up a barrier to entry to all of the lookie-lu's, before they waste your time and energy and you can't even help the people you're actually meant to help.
Which brings me to the next thing, people don't value what they don't pay for? When someone wants to work with you, they have to be willing to have some skin in the game. Or you know what? You end up wanting it worse than they do. I see this most often with Salon Owners who hire Stylists, Assistants or bring on Booth Renters. They are so busy trying to be a good owner or landlord, that they end up giving way more than they should, in an effort to please the other person or not be the boss they used to hate. But what ends up happening? The Stylist, Assistant or Booth Renter ends up being very unappreciative and many times ends up leaving. Which was the last thing the Owner wanted.
Most times, things work out best when you have clear boundaries and are very specific about what you need in order to help them reach their goals and dreams.
What are your thoughts? What are your questions about what I shared?
P.S. Have you ever had trouble with raising your prices? Are you trying to squeeze in more clients than will fit after returning to the salon? Has your income been reduced after returning to the salon?
I've got something that's perfect for you. It's called 'Raising Your Prices, WITHOUT Losing Clients'. It's an audio class and will give you the confidence to raise your prices, along with step by step instruction as far as when is the right time, how much to raise them and why you should raise them. If you're wondering if now's the time for an increase, the answer is, if you're not making more than you were before the pandemic, you should definitely consider it. Grab your copy today, and I'll walk you through how to raise your prices within the next couple of weeks. You can thank me later. For 24 hours it's ONLY $9.95 (reg. $79). Click here to get your copy today! Tomorrow the price raises to $19.95.
P.S.S. Want to join the Beauty SuperStars private Facebook group and ask your own questions? Visit https://facebook.com/groups/beautysuperstars
Looking for inspiration? Beauty SuperStars Talk is your backstage pass into the Experts in Beauty. Black Artists who are excelling in the industry, behind the chair, on stage, on film and TV sets, Fashion Week and more, share their stories, the good, the bad and the ugly and how they overcame obstacles and the shortcuts to success that they've learned that may help you to reach your goals faster! Join us Live on Tuesdays at 7pm ET on https:/youtube.com/mikiwright Be sure to subscribe and ring the bell to get notified when we go live.
Miki Wright, founder of www.BeautySuperStars.com, is respected as a Leader in the Beauty Industry; from her work as an Award Winning Hair Designer, highly praised Platform Artist, Competitor, Educator and a Business Coach who gets results. Wright has been a long time Educator for Hair Shows such as the International Beauty Shows, Bronner Bros. and the ISSE Hair Show.
Wright was the Owner of Fabulous Finishes Salon and Day Spa, one of the first African-American owned spa facilities in the country! In addition, her salon was selected by Salon Today Magazine as one of the “200 Fastest Growing Salons” in the country, for three consecutive years! Her salon was featured in the Washington Post, Washingtonian Magazine and Essence Magazine, which brought Black women from across the US into her salon and spa for pampering!
She helps Hair Stylists and Salon Owners to ‘get more clients and make more money'. Miki recently launched Beauty SuperStars Talk to showcase the stories and celebrate the excellence of Black Beauty Industry Professionals. Join her every Tuesday at 7pm ET at https://youtube.com/mikiwright
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